why do things have to be the way they are?
the use of design as an agent of change, positive impact and a social deliberation tool...
The exercise raised a silent “protest”, our protest was addressed to the fashion industry giants. Fashion industry is the main subject involved in the massive transgenic cotton harvesting crops. Which use an enormous amount of chemicals and pesticides that damage plants, animals, earth and the people working in them. This only justified by the huge profit in the market tag designed for the action.
The protest was adressed to the giant of fashinon industry, H&M, which claims to be the brand that produces the largest amount of organic cotton garments, nevertheless only 7% of their whole production is made from organic materials, which is only used as “greenwashing”. The tag designed for this action took the esthetic features of H&M’s identity to camouflage it in the store and observe the people’s reaction to it.
The exercise continued with a solution proposal for the problem, the solution was the creation of a label which the garments considered as “healthy garments” would carry. Therefore any other garment without the label would be involved in dishonest and unhealthy acts, so people would begin and learn to consume and buy responsibly.
The exercise raised a silent “protest”, our protest was addressed to the fashion industry giants. Fashion industry is the main subject involved in the massive transgenic cotton harvesting crops. Which use an enormous amount of chemicals and pesticides that damage plants, animals, earth and the people working in them. This only justified by the huge profit in the market tag designed for the action.
"Your comfort, is uncomfortable"...
Project done in the city of Barcelona, Spain.
Social impact Design.
Design, involved in the dynamics and massive production, and driven for the desire of sales and exponential growth of businesses is not always the good guy in the movie. Nowadays, some companies’ objectives put aside the environmental, material and health care, for low cost production and huge profit, for instance, the “FASHION” industry.
A .5L PET water bottle uses 50 litres of wáter to be manufactured. After being used the bottle loses its value to the customer immediately, so its thrown away. Besides containing toxic catalysts, PET bottles are produced in massive quantities by the monopolistic water companies and massively disposed by everyone throughout the world.
The Project aims towards the elimination of PET plastic bottles in the IED (eurean institute of Desing) Barcelon, in which, approximately 3500 bottles of water are consumed every month, despite tap water is completely safe & drinkable. The solution was the creation of a complete service “IED H2O”, which would provide quality water and the necessary elements to eliminate PET bottles from the institute in a sustainable way.
The new business model represents, in many ways, an improvement for everything & everyone.
A .5L PET water bottle uses 50 litres of wáter to be manufactured. After being used the bottle loses its value to the customer immediately, so its thrown away. Besides containing toxic catalysts, PET bottles are produced in massive quantities by the monopolistic water companies and massively disposed by everyone throughout the world.
"IED H,,0"...
This Project , done for IED (Instituto Europeo de Diseño) Barcelona, represents an environmental improvement in the human consumption of purified water, now that this topic is always surrounded and related to big name companies, big economic matters, big wastes and big negative impacts on the environment.
The projects attemps to solve, microscale, (to promote a macroscale future, formed of numerous micros) the impact generated by the huge consumption of bottled drinking water.